VOTE Shoreline Hometown Credit Union for BEST of the Lakeshore!

Cast your votes once per day until April 8, 2020 for Best Credit Union and Best Mortgage Lender - We appreciate your vote!

Best of The Lakeshore

Voting open March 8, 2020 – April 8, 2020

Your truly local Credit Union. Shoreline Hometown Credit Union is proud to be a part of The Lakeshore and being the Hometown Credit Union means something to us. At Shoreline Credit Union, we have always been a supporter of our community in Manitowoc County. We focus our commitment by volunteerism, giving and sponsorships. We are very proud of The Hometown Program that we started two years ago. The purpose of this program is to help promote and encourage our membership to eat, drink, and shop at local hometown small businesses. The program has over 100 participating businesses and we offer our members 2X Rewards Points when visiting these businesses. The Rewards Points can then be used for Hometown Gift Certificates.

The Hometown Program has helped the local Lakeshore community greatly! Members have spent over $100,000 at local, participating Hometown Businesses. This equates to $25,000 more staying in the local economy. We have issued over $15,000 in Hometown Reward Gift Certificates to members. The program is no cost to each business. Each business receives an annual rebate of interchange income and they receive a free Marketing Report based on transactions at the business. They will also get free joint marketing as a Hometown Business to drive customers through the door.

We sponsored even more community events in 2019! We were the presenting sponsor for Kites Over Lake Michigan, Cars & Guitars, and the Kiwanis Car and Motorcycle Show. Major sponsorships include Kiwanis Fish Derby, Salvation Army, Miracle League, Adopt-A- Highway, Manitowoc Maritime Museum’s Subfest, Felician Village Car Show and Two Rivers Main Street events such as the Cool City Car Show, Ethnic Fest and the Hometown Christmas Parade.

Please view the short video below to see some of our highlights from 2019.



For a complete list of businesses please visit The Hometown Program page.

Annual Meeting – Postponed until Mid-June 2020 due to COVID-19 situation!

When: Mid-June 2020.

Where: Shoreline Hometown Credit Union, 4400 Calumet Ave., Manitowoc

Enter to win cool door prizes!

This year Shoreline Hometown Credit Union has four open board member seats. Below is a list of the candidates and a short bio on each of candidate.

In Addition –

Shoreline Partner Jeff will be providing a small seminar on how to prepare for and get the most out of Medicare! Free for Shoreline members!

Shoreline Partner OneWisconsin will be providing a small seminar about OneWisconsin and financial planning. 

Colleen Inman - Current Vice Chair

Colleen Inman is a native of Two Rivers and a graduate of Roncalli High School. Colleen has served on several committees and boards of directors for community organizations including: the Two Rivers Business
Association, Two Rivers Rotary Club, The Chamber of Manitowoc County and the Two Rivers Main Street Program. Colleen and her husband reside in Two Rivers.

In 2018 Colleen was awarded the Athena Award. The purpose of the Athena Award is to recognize an individual for professional achievement and community service, and for actively and generously assisting women in their attainment of professional and leadership skills.

Chad Schwoerer - Current Treasurer

As the co-owner of JKC Insurance and Investment Services LLC, Chad Schwoerer is both diligent in his practice and committed to providing ethical services to his clients. He has been providing insurance services to individuals and businesses for 16 years in the Manitowoc County area. With the recent changes in healthcare, many people look to Chad for guidance and assistance. He also provides financial services as a Financial Advisor for people looking to retire or save for the future. Chad was born and raised in Manitowoc where he attended Roncalli High School. In 2003, he married his wife Kylee Schwoerer. Both Chad and Kylee are avid animal lovers and love spending time with their dog and three cats.

Securities and Advisory Services offered through Calton & Associates, Inc. Member FINRA/SIPC 2701 N Rocky Point Dr., Suite 1000, Tampa FL 33607 (813)264-0440 JKC Insurance & Investment Services LLC, Shoreline Hometown Credit Union and Calton & Associates, Inc. are separate entities.

Brian Powell

Born in Iowa and raised in Minnesota, my wife and I chose Two Rivers to call home and raise our family after serving six years in the U.S. Navy. We moved into the area in 1983 and became members of Shoreline Hometown Credit Union at that time. I worked at the Kewaunee Nuclear Power Plant for the better part of 15 years and have been employed for the last 21 years as the Technology Director for The Cawley Company in Manitowoc. In my spare time I took college courses at the local universities in order to earn a Bachelor of Science degree. I served on the Two Rivers City Council for five years and also served on the Lester Public Library board of directors during that time. It would be an honor and a privilege to serve on the board of directors for Shoreline Hometown Credit Union.

James "Jim" Pfeifer

James “Jim” Pfeifer, is a native and lifelong resident of Manitowoc County. He attended St. Gregory High School in St.Nazianz Wisconsin, served three years in the U.S. Army stationed in Germany, holds an Associate Degree from LTC, and completed the Graduate School of Banking at the University of Wisconsin-Madison and the Commercial Lending School at the University of Oklahoma-Norman Oklahoma. He began his 42 year banking career with Manitowoc Savings Bank, now known as Associated Bank, N.A.. During his tenure, he held progressively advancing positions in bank operations, retail lending and commercial lending. He then moved to Associated Banc Corp. Green Bay Wisconsin and served in the Legal and Compliance Department as the Corporate Compliance and Community Reinvestment Act Senior Vice President. Jim has served on a number of Board of Directors including Habitat for Humanity, InCourage, and the Salvation Army. He is a member and Treasurer of the Kiwanis Club of Manitowoc. He belongs to Saint Francis of Assisi Parish-Manitowoc and is past Treasurer for St Andrew Parish. Jim and his wife Mary Lou reside in rural Manitowoc. He enjoys spending time with his family, fishing and hunting in the north woods in Forest County, 1960s and 70s music, classic cars/trucks, and has acquired a taste for German style Marzenbier.

News Anchor

Please follow the links below to read our current and prior news anchors.

Winter 2020

Fall 2019

Summer 2019

Spring 2019


Annual Report

Please read about our past year. You can also enjoy our year in review video from 2019.

2018 Annual Report

2019 Year in Review: